Pentagram designed the brand identity and packaging for Truvia, a new natural, no-calorie sweetener derived from the stevia plant. Truvia represents a genuine innovation in its category, and the graphic identity emphasizes the product as natural, pure and authentic, employing a color palette of green and white with elements of transparency and rounded, organic shapes. The identity is markedly different from the synthetic appearance of brand competitors like Equal, NutraSweet and Sweet'N Low.
