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Anna Tou, senior designer/illustrator
AJ Kiefer, writer
Jack Herr, creative director
Chuck Adsit, production
Jane Makich, project manager
Sequence, design firm
Chipotle Mexican Grill, client
Chipotle Mexican Grill is one of the fastest growing restaurant-chains in the U.S. Its goal is to change the way the world thinks about and eats fast food by serving high-quality and sustainably-raised food quickly and affordably. We created a new packaging system defined by unique, hand-drawn messages from customers, employees and even ingredients. This lighthearted, passionate approach is a perfect vehicle to convey Chipotle's 'un-chain' philosophy.
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