When creating an identity for the 2008 San Antonio Zoo Ball, the theme 'Monkey Business' proved to be a challenge. First attempts seemed expected, so we began drawing monkey faces with circles to see if an idea would appear. It did. Turning them sideways revealed the '08, substantiating our belief that the essence of design is to see things we see everyday, but in a new way. 24 x 36, 2-color on Utopia White cover.