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Shinichiro Kawase, art director
Greg Collins, writer/creative director
Renee Miller, executive creative director
Andy Mueller, illustrator
The Miller Group, ad agency
Goodwill Southern California, client
Goodwill Industries International is the world's largest nonprofit provider of education, training and career services for disadvantaged people. Goodwill Southern California has 55 retail thrift stores, and October is their busiest month of the year. We reintroduced Goodwill as a hip and fun place to shop for unique Halloween costumes. Our efforts generated the highest sales volume ever for Halloween. 24 x 36, 4-color.
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