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Lawrence Haggerty/Andy Johnson, art directors
Perry Seelert, writer
Bill Heuberger, photographer
united* dsn, llc, design firm
A&P Via Roma, client
At the heart of Via Roma are the true values of authentic Italian food and the time-honored tradition of handing down closely-guarded recipes of an older generation. This brand shows its true character, expression and emotion, in a way that has not been seen before in U.S. retail design.
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