Microsoft was so closely associated with Windows that it was virtually unknown in the enterprise space. So the objective was to get Microsoft enterprise software into the conversation among business leaders. We wanted our style to assert our core belief that business isn't just business, it's personal. So we created an animation style that's human, quirky and visually distinctive. In a category dominated by Ken dolls in suits, our design introduced something unusual: genuine humanity. Looking at the future of business, Rosetta Stone, CIO, Jay Topper sees companies with empathy across departments and a risk taking environment succeeding. Sean Durfy, President and CEO of West Jet, talks about the substantial growth of his business and how technology acts a strategic driver of the company.