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Michal Finegold/James Isaaks/Orges Kokoshari/Ish Nazmi, animators
Steve Yee, art director
Eric Arnold, writer
Patrick Condo/Bob Rayburn, creative directors
Rob Schwartz, chief creative officer
Ly Ngo, director
Bridgette Spalding, producer
Mara Milicevic, agency producer
Dan Sormani, executive producer
Lifelong Friendship Society, production company
TBWA\Chiat\Day, ad agency
The Recording Academy, client
The GRAMMYS wanted to improve its ratings. We wanted to meet famous people. When all was said and done, the telecast reached number one in every slot of prime time on its way to posting double-digit ratings gains, and we got to hang out with Stevie Wonder. These were used four ways: TV spots, interstitals at the GRAMMY show, on the GRAMMY Web site and on large outdoor LED screens at the Nokia Theater."
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