The identity of Hervé is a reflection of its passionate and colorful French chef. The program uses loud typography and the colors of the French flag printed onto unusual and/or found materials to communicate messages in rhyme, onomatopoeias, irreverent phrases, entire conversations, alliterations, puzzles, etc. All of this results in a brand that is flexible, playful, kitsch, dynamic, whimsical and, of course, berry berry French.
