Caio Oyafuso/
Dave Tupper, designers
Israel Diaz/
Dave Tupper, art directors
Steve Persico, writer
Israel Diaz/
Judy John, creative directors
Hamin Lee, photographer
Gladys Bachand, producer
Neil Stewart, Anstey Book Binding, publisher
Leo Burnett Toronto, ad agency
Urban Tree Salvage, client
Urban Tree Salvage designs and builds one-of-a-kind furniture from trees destroyed by urban development or disease. It is their philosophy to let nothing go to waste and to find a purpose for what most would consider unusable. Our challenge was to brand the company in a way that was in tune with their green philosophy. As a result, all pieces were created from printed scraps, 1-color ink and wood off-cuts from current projects.