The landmarked Oak Room in New York's Plaza Hotel reopened in 2008 after an extensive renovation that updated the restaurant's original 1907 wood-paneled interior to appeal to a new generation of genteel patrons. Although modern touches abound, we made a decision at the outset to channel the restaurant's great iconic history. Our graphic identity, commissioned in conjunction with the renovation, was inspired by the original Fraktur-style lettering of the Oak Room and Oak Bar logos.
