, designersJason Schulte
, Ogilvy & Mather New York, art directorsRob Jamieson
, Ogilvy & Mather New York, writersTom Godici
, Ogilvy & Mather New York, creative directorsOgilvy & Mather New York
, ad agencyOffice
, design firmIBM
We collaborated with Ogilvy & Mather New York to develop a series of posters for IBM's Smarter Planet campaign. Each poster covers a different topic (energy, food, banking) with an essay about how they can be transformed to improve the world. Inspired by IBM's vision to help solve the world's biggest problems, and influenced by Paul Rand's original design vision for the company, we developed bold, iconic illustrations to help tell each story.