Rob Alexander/
Will Ecke/
Jason Schulte, designers
Jason Schulte/
Lew Willig, Ogilvy & Mather New York, art directors
Rob Jamieson/
Greg Ketchum, Ogilvy & Mather New York, writers
Tom Godici/
Greg Ketchum/
Chris Wall/
Susan Westre, Ogilvy & Mather New York, creative directors
Ogilvy & Mather New York, ad agency
Office, design firm
IBM, client
We collaborated with Ogilvy & Mather New York to develop a series of posters for IBM's Smarter Planet campaign. Each poster covers a different topic (energy, food, banking) with an essay about how they can be transformed to improve the world. Inspired by IBM's vision to help solve the world's biggest problems, and influenced by Paul Rand's original design vision for the company, we developed bold, iconic illustrations to help tell each story.
