A business card should stand out, whether on a desk, in a proposal, or in a fishbowl amid other cards, awaiting a draw for a 40-inch plasma. By using an inventive type treatment, 220lb. stock and letterpress-inspired printing, our card exemplifies creative communications. We decided not to print the traditional letterhead, focusing instead on more important stationery items, like the invoice, the quote, the envelope and the card. They stand out for their simplicity and purity of purpose.