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Sébastien Bisson, designer
Louis Gagnon, creative director
Paprika, design firm
SDC du Village, client
During the Aires Libres event, a section of Sainte-Catherine Street becomes a pedestrian-only space. Inspired by the local tradition of residents turning the city's back streets into their own personal gardens, even hanging out clothes to dry, we transformed the entire street into a typical Montréal alleyway. The clothespin icon expanded on the theme: Clotheslines were suspended throughout the site and giant clothespins welcomed visitors and were stenciled in the street.
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