Rob Alexander/
Will Ecke/
Jason Schulte, designers
Miles Gilbert/
Jason Schulte/
Lew Willig, Ogilvy & Mather New York, art directors
Rob Jamieson/
Greg Ketchum, Ogilvy & Mather New York/
Niels West/
Mike Wing, writers
Michael Paterson, Ogilvy & Mather New York, creative director
Tom Godici/
Greg Ketchum, group creative directors
Chris Wall/
Susan Westre, executive creative directors
Office: Jason Schulte Design, design firm
Ogilvy & Mather New York, client
We collaborated with Ogilvy & Mather New York to develop a visual vocabulary for IBM's 'Smarter Planet' campaign. Each ad covers a different topic, such as energy, food, banking and retail, with an essay about how these areas can be transformed to improve the world. Inspired by IBM's vision to help solve the world's biggest problems, and influenced by Paul Rand's original design vision for the company, we developed bold, iconic illustrations to help tell each story.
