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Kevin Shaw, designer/creative director
Stranger & Stranger, design firm
Proximo Spirits, client
The spiced Caribbean rum market is dominated by a few old mainstream brands and there was a real opportunity to create a product with more attitude to target the younger sector of this growing market. The king of the seas is the mythical Kraken which has been brought into the vernacular by Johnny Depp's pirate movie franchise. It lends itself well to the old engraving styles and the same era inspired the bespoke bottle.
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