Needing to reach eighth grade girls, the school's brand was academically solid but not socially engaging. To demonstrate school 'life,' we used fresh photography, conversational copy, tactile materials and unique isolation of content in short interleaved pages. Catalog: 32 pages and cover, 8 1/4 x 11 1/2, cover: 4-color plus varnish/3 PMS plus varnish, text: 4-color plus aqueous coating, interleaves: 2-color, bindery: side sewn.
