The Coca-Cola Transparent Cup was designed as part of the Coca-Cola Visual Identity System. It represents the brand through the usage of the Coca-Cola Contour Bottle. The bottle shape appears knocked out in the Georgia Green Glass color against an opaque red background, allowing the Coca-Cola liquid to be seen. The cup is not only useful, but also playful in its transparency, communicating the brand idea of 'Coke brings joy.'
