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Linda Murphy, designer
Tyler Jones, writer
Deborah Kieselbach, creative director
Toolbox Design, design firm
Whitefish Group, client
When facing a swathe of wine labels, each staring out expectantly, one tends to go a little numb. It's like trying to find a needle in a haystack of needles—harder than you'd think. We've seen good folks seize up trying to choose, so to them we throw this lifeline: Shot In The Dark. A memorable name and label, and a wine well worth the risk. Not such a shot in the dark after all.
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