Powerbond is an established Tandus Flooring product line that needed refreshing and re-positioning within the contract interiors market. The new branding approach includes a logo and an idea book to highlight the design possibilities of Powerbond as a resilient floorcovering. The results include heightened awareness and renewed interest, specifications inspired by the book's designs, and contract interior industry product design awards. The book doubles as a hand-out piece for designer/rep visits. 36 page, self cover, 11 x 17, 4-color UV inks, saddle-stitched.