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Eva Stetefeld, art director
Taner Ercan/Stephan Vogel, writers
Helmut Meyer, creative director
Stephan Vogel, executive creative director
Christina Hufgard, art buyer
Peter Heinlein/Rainer Schmidt, project managers
Ogilvy & Mather Frankfurt, ad agency
Rolling Stone, client
For every legal music download, there are six illegal downloads. Internet-piracy and illegal copying are destroying the livelihoods of young musicians. In order to demonstrate the negative impact of copying on the original we took covers of legendary music albums and copied them with a standard photocopier, over and over and over again. This impressively demonstrated the point: The more people copy, the more music will disappear. 4-color.
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