The Loyola University Maryland School of Education views teaching not just as a career path but as a life calling. Our challenge was to create a piece that spoke to potential students in that same voice. In order to translate this multifaceted concept of education, we used simple, inspiring design to create a manifesto. Vibrant color saturation on uncoated paper makes the booklet textural and tactile, so it feels comfortable in readers' hands. 24 pages, plus cover, 9 x 11 1/4, 4-color plus + PMS 877, UV inks, slate gray tape binding.