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Kelly Dorsey, designer/calligraphy
Anna Hartley, writer
Dan Shepelavy, creative director
160over90, design firm
Loyola University Maryland, client
Loyola University Maryland wanted to generate interest in the university by reaching out to high school sophomores and juniors with a targeted print piece. To make it immersive and relatable, we used an immediate, honest and unvarnished material: newsprint. The photo-driven first volume doesn't mention Loyola by name but focuses on the questions and uncertainties faced by high school students. The graphic-heavy second volume, sent out two weeks later, follows-up with specific university details. 24 pages, 11 3/8 x 17 folded to 11 3/8 x 8 1/2, 4-color, cold-set web printing.
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