Loyola University Maryland wanted to generate interest in the university by reaching out to high school sophomores and juniors with a targeted print piece. To make it immersive and relatable, we used an immediate, honest and unvarnished material: newsprint. The photo-driven first volume doesn't mention Loyola by name but focuses on the questions and uncertainties faced by high school students. The graphic-heavy second volume, sent out two weeks later, follows-up with specific university details. 24 pages, 11 3/8 x 17 folded to 11 3/8 x 8 1/2, 4-color, cold-set web printing.