, Attack, A Division of Wieden+Kennedy New York, art directorsLu Chekowsky
, writer/creative directorKevin Proudfoot
, executive creative directorsBianca Jose
, project managersLauren Epstein
, strategistWieden+Kennedy New York
, ad agencyJoe Hall
, Ghetto Film School, client
Ghetto Film School (GFS) is a nonprofit, award-winning film organization in the South Bronx that supports, educates and celebrates the next generation of great American filmmakers. The GFS identity is built around an original, fully-customizable typeface inspired by the black gaffer's tape ubiquitously found on film sets that appears on all branded elements.