Keiji Ando/
Jamie Carreiro/
Phil Chang/
Eric Collins/
Joey Ellis/
Larry Pipitone, Attack, A Division of Wieden+Kennedy New York, art directors
Lu Chekowsky, writer/creative director
Kevin Proudfoot/
Todd Waterbury, executive creative directors
Bianca Jose/
Yann Samuels, project managers
Lauren Epstein, strategist
Wieden+Kennedy New York, ad agency
Joe Hall, Ghetto Film School, client
Ghetto Film School (GFS) is a nonprofit, award-winning film organization in the South Bronx that supports, educates and celebrates the next generation of great American filmmakers. The GFS identity is built around an original, fully-customizable typeface inspired by the black gaffer's tape ubiquitously found on film sets that appears on all branded elements.