Digitas "Life Without Cigarettes" :60 | Communication Arts

Edwin Santacruz/Emre Veryeri, animators
Francesco Bartocci/Christina Rüegg, art directors
Jessica Maxwell, writer
Ashish Verma/Joe Wright, creative directors
Becky Friedman/Adam Goins/Erica Hirshfeld, producers
Marisa Fiechter, executive producer
Digitas, ad agency/client
Trollbäck + Company, design firm

Life Without Cigarettes :60 "The challenge was to create a simple, elegant and effective communication of the message. The solution was to stay true to the original vision and take a very considered approach to the typography and animation."

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