Our role in the successful 2009 launch of Canada's first on-campus hotel demanded exceptional teamwork—and a creative approach that mirrored the hotel's vibrant location, eclectic décor, energetic vibe and personalized service. The name Alma, which evolved from the collegiate term 'alma mater,' anchored the brand, positioning the hotel as a charismatic character endowed with the qualities of a trusted colleague, a favored friend and the host everyone wants to come home to.
