The principals at Imperial Woodpecker, Stacy Wall and Doug Halbert, approached us to design and letterpress a system that branded them in line with an existing logo created by Jelly Helm. We felt IW's commitment to high-quality products was a good fit for our letterpress coasters, books, letterhead and cards. Result: a 'mighty fine' stationery system for a company that embraces the mantra 'finest television commercials.'