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Ryan Hoelting/Josh Robinson/Isvel Rodriguez, designers
Curt Mueller, writer/creative director
Isvel Rodriguez, associate creative director
Ryan Hoelting, illustrator
22squared, ad agency
Red Brick Brewery, client
Red Brick is a craft beer made by Atlanta Brewing Company in Atlanta, Georgia. We redesigned their packaging and entire visual identity using the tag line 'Beer From Around Here' and the concept that all beer from outside the southern states is effectively an import. We simplified the product names, added Southern charm in the copy and incorporated visual cues from Southern industrial products to give the brand a rich cultural story.
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