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Owen Gee/Yolanda Yo Santosa, designers
Luellen Renn, writer
Yolanda Yo Santosa, creative director
Wendy Thai, production manager
Ferroconcrete, design firm
Echo Beverages, client
Responsible Design, Loud and Clear. Echo is purified water that's bottled and distributed in Los Angeles, reducing shipping waste and emissions. The bottle is made from 100 percent recycled and recyclable plastic. The label design is clean, modern and responsible and the label can be easily peeled off to save time at recycling plants. The design aims to reflect the spirit of the brand—to keep waste at an absolute minimum and reveal beauty in simplicity.
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