Rose & Crown is an authentic British pub but is not a hardcore, Brits-only establishment like many British pubs in town. R&C's core customers are American students and workers who stop in for lunch and happy hour. Understandably, they wanted a more inclusive brand. We developed this poster campaign that combined elements of England and America to promote a unique, and welcoming, local pub experience. It worked. Business increased by 300 percent. 22 x 30, 4-color, offset.
