Designed for students interested in art, the College of Visual Arts viewbook is rich with imagery and information. As a primary recruiting tool, it needed to entice students while satisfying parents; detailing the school's outstanding reputation in art and design while providing important information about admissions, programs, student life and financial aid. An oversized tabloid format, stitched photography and newsprint give the viewbook a tactile and approachable quality, which accurately represents the CVA experience.