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Mary Rosamond, designer/writer
Katy Fischer, art director
Geoff Story, associate creative director
Eric Thoelke, creative director
TOKY Branding + Design, design firm
AIGA, St. Louis Chapter, client
AIGA St. Louis' fifteenth annual juried design show was scheduled smack in the middle of the Great Recession, a time of layoffs and severe belt-tightening for many design firms. We felt our call for entries had to confront these issues with an honest, straightforward message or firms would simply not enter. Our solution was a one color screenprint on donated copies of the Wall Street Journal, with a real nickel and dime taped on it.
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