The base of an exclusive new Web community, Lab Rats will be populated with creative minds, cultural scientists, business leaders and more—built solely for the purpose of collaboration and generation of ideas. Here, experiments in creative thinking, opportunity seeking and problem solving will be conducted daily. Alpha Rat, similar to a board of advisors, were sent The Study of Stimulus as it Pertains to a Lab Rat, a large faux book that focuses on the DNA of innovators.
