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Andrew Reed, designer/creative director
Leopold Ketel & Partners, ad agency
Hood River Distillers, client
Many vodkas either don't have a point of view or are targeting a male audience. We saw this as an opportunity to innovate among the top-shelf vodkas. Every aspect of this product, from its hint of ginger taste to its curvaceous silhouette and red sash, is designed to appeal to the modern, fashion-forward, confident woman. Sales have shown that we had it right as sales have surpassed all expectations.
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