Botanical Bakery is a Napa Valley-based artisan baker specializing in intoxicatingly-good shortbread cookies. Our assignment was to abandon the homegrown look and give the brand and packaging a fresh face. The 'smiling leaf-lips' logo became the foundation that captured a certain aesthetic, mischievous spunk and joyful abandon. The organically rendered typography and the vibrant color palette completed the package. Product sales are skyrocketing.
