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Jeff Barfoot, designer
Jeff Barfoot/Shay Ometz, art directors
BarfootWorldwide, design firm
Splash & Dash, client
Splash & Dash is a biathlon (a swim and a run) for kids. We loved the idea immediately, and drew a lot of critters' 'fronts' and 'backs' to find the combination that seemed to communicate quickly and tickle us the most.
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