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Eric Cai Shi Wei, designer/art director/creative director
Esther Tan Yan, writer
Denny Duan Lian, illustrator
Eric Cai Design Co., design firm
World Wildlife Federation, client
“Slaughter is a severe threat to the wild animal population. With super-normal returns, the business of wild animal smuggling values 15 billion USD every year—third after the smuggling of ammunition and drugs. In the last 100 years, the extinction speed of species was more than 1,000 times greater than the speed of natural extinction. Moreover there are more than 100 species that fade away from this planet every day. If we could turn back the clock, what would you do for them?”
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