"Lucha Libre" open, "Sucker Free Sunday" open, "Rock the Deuce" open "Breaking through the visual clutter of today's TV landscape was the objective of the MTV2 redesign. The channel was being repositioned to appeal to an older, urban, male audience. We selected a clean font system and employed a vibrant color palette against black-and-white photography to ensure legibility and establish a consistent holistic look, tone and voice."
