Nik Braatz/
Gene Park, designers
Lindsay Daniels, associate creative director
Erin Sarofsky, creative director/director
Adam Santelli, director of photography
Lee Gardner, editor
Matt Crnich, visual effects supervisor
Naomi Slodki, production designer
Rachel Steele, producer
Halley Bonoma, associate producer
Louise Krakower, executive producer
Sarofsky Corp., production company
John Wells Productions/
Showtime Network, clients
John Wells Productions and Showtime came to us for a main title to brands their series Shameless, which revolves around a dysfunctional, lower-middle-class family. Our solution features the family in a way that is distinctly humorous and slightly voyeuristic. The main title is a portrait of the family, hinging on its unique location—the bathroom. It allows the viewer to connect with the characters, while also communicating their circumstances, closeness and innate humor.
