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Joseph Duffy, designer
Joe Duffy, creative director
Duffy & Partners, design firm
Nice Ride Minnesota, client
Around the world, cities are introducing public bike programs as a part of transit systems, to enhance the quality of urban life. The Twin Cities of Minneapolis and St. Paul are leading the way in the United States to provide a convenient, easy-to-use bike-sharing program for residents and visitors so they can enjoy healthy, fun and efficient transportation options. Naming and branding captivate bikers and enliven the streets with a colorful sense of community spirit.
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