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Serge Côté, designer
Claude Auchu, creative director
lg2boutique, design firm
Maison Orphée, client
A brand platform that rests on the juxtaposition of the tradition of European master oilers with the modern, dynamic approach of the company's leaders. The packaging capitalizes on the growing trend amongst consumers to use certain products for cooking and others for tasting. Two very distinct lines were created under the same brand umbrella: one line for daily use in the kitchen (functional) and another for tasting (aspirational).
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