Problem: Popularizing the Gandhijifont Web site in the form of a book. Solution: We designed a 35-page, 4-color, 5 1/4 x 5 1/2 book and made it attention-grabbing by using innovative methodologies including gold foils, die-cuts, pop-outs, motion mechanisms and more. We then used the perfect-binding technique and back-to-back pasted the book in a hard case. Results: Gandhijifont is now standard on most computers and has been downloaded over 100,000 times.
