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Fani Chung/Earl Gee, designers
Earl Gee, creative director
Gee + Chung Design, design firm
20/20 Vision Centre Ltd (HK), client
20/20 Vision Centre Ltd is an optical firm and our solution uses its descriptive name to create a classic eye chart that represents its commitment to helping patients attain 20/20 vision. The blurred and clear letters symbolize the optometrist's skill in bringing patients' vision into sharp focus. The contrasting black-and-white panels on the business cards convey the successful correction of vision as the difference between night and day.
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