A leader in the premium wine market, Cloudy Bay has been instrumental in building a global profile for New Zealand wine. In 2010 they celebrated their 25th anniversary. To promote this milestone we developed a campaign based on the concept of 'connectedness,' brought to life with a graphic we called the Lightweave. Wrapped around the gift box the Lightweave created a tiled effect on the shelf and embossed pearlescent ink completed the celebration.
