Simson Chantha, senior designer
Steve Cullen, design director/creative director
Kristi Flango, art director
Sarah Bergey, writer
Jim Haven/
Matt Peterson, executive creative directors
Rene Milot, illustrator
Anu Horsman/
Mandy Robertson, project managers
Steve Hawley, project director
Kaylin Fitzpatrick/
Kristin Holder, producers
Jason Gingold, strategist
Creature, ad agency
Sherry Council of America, client
Sherry's reputation has become a bit tarnished over the years. The client asked us to take these varied and versatile Spanish wines and get people talking about them in a new way. Our strategy was to build on Sherry's underground, but influential fan base in culinary circles, and create conversations and change the cultural context. To get the word out, we placed a series of Invisible Portrait posters all over the city. 24 x 36, CMYK, 4-color digital prints.
