The Viewbook is Art Center's primary print piece for student recruitment. We created a unique user experience distinct from our Web site that reflects the diversity, spirit and creative intensity of the school. We varied paper stock to present student voices, artwork and institutional information. Exposed binding and die-cut cover typography make the workings of the book, and the college, visible. QR codes bridge print and digital technologies. 216 pages plus cover; 6 1/2 x 9 1/4; 1-color, 2-color, 4-color; Smythe sewn, die-cut, tip-on cover, uncoated colored stock with short sheets interspersed with gloss paper.