Loading ...
Danilo Boer/Cesar Finamori, art directors
Kara Goodrich, writer
Cesar Finamori/Kara Goodrich, creative directors
David Lubars, chief creative officer
Richard Prescott, photographer
Saddington Baynes, retoucher/production company
Kathy Lando, art buyer/producer
BBDO New York, ad agency
Procter & Gamble, client
With ten new stores opening in 2010, our objective was to create excitement for The Art of Shaving's arrival. We created maps of each new store using shaving cream on a man's face. The maps made people aware of each new store location, while demonstrating the premium quality of the brand's products. The posters ran on barricades surrounding new store construction sites, in new store windows and in-store. Various sizes, vinyl, offset printing.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In