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Ian Koenig, designer
Dan Knuckey, design director
Hojo Willenzik, writer
Jamie Koval, executive creative director
Beth Farrell, project manager
VSA Partners, Inc., design firm
Mohawk Fine Paper, client
Superfine is a legendary line of paper known for its extraordinary print quality; we built a narrative around its essence—timeless quality that endures through constant reinvention. 'Mode of Transformation' showcases the evolution of the bicycle as the perfect metaphor for the Superfine story; both are objects of endless fascination, and undeniably, both have a passionate following. Like the bicycle, this paper is custom-crafted, constantly pushed to the limit, and made to last. 32 pages, 8 3/4 x 12, 4 color, plus silver, gold, brown, warm gray, cool gray, silver, light blue, magenta, perfect-bound, multi-level sculptured emboss.
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