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Jillian Frey, senior designer
Conrad Chin, senior design director
Julie Feyer/Yves Roux, creative directors
Bruce Edwards, executive creative director
FAME, design firm
SUPERVALU, client
Our client SUPERVALU was hosting a first-ever brand summit to rally store managers across eleven different grocery brands, and they needed a visual expression of unity and collaboration. Our collaged approach brought all the logos together in a layered, vibrant graphic, easily extendable across all three event venues, creating powerful visual continuity. Store managers left the summit inspired and motivated, with a renewed commitment to bringing the collective brand vision to life in their stores.
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