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Scott Hesselink, designer
Jennifer Jerde, creative director
Mary Woodin, illustrator
Elixir Design, design firm
National Fish and Wildlife Foundation, client
Since its inception, the National Fish and Wildlife Foundation (NFWF) has invested over $1.5 billion in conservation via grants to organizations in all 50 states and around the world. For NFWF's annual Bay Area fund-raising event, Celebrating the Great Outdoors, the invitation and event collateral were inspired by event planner Stanlee Gatti's vision of creating a pop-up, moonlit forest in a tent on Crissy Field. We collaborated with UK illustrator Mary Woodin to create immersive scenes that emerge on dimensional corrugated cardboard panels.
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