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Daniel Robitaille, art director
Louis Gagnon, creative director
Paprika, design firm
Domison, client
HOMA, an abbreviation for Hochelaga Mon Amour, is a poster series that represents one of Montréal's most populated and poorest districts: Hochelaga. Presented during SIDIM (Salon International du Design d'Interieurs de Montréal), an exposition to promote Montréal designers, the concept is that while life might not be easy in that neighborhood, people still love it and find beauty in the most mundane things—fleas, pigeons and spiral staircases—that make Hochelaga what it is. 24 x 36, 1 PMS, silk-screen.
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